Flower Delivery Wimbledon Privacy Policy

Introduction

This Privacy Policy sets out how Flower Delivery Wimbledon collects, uses, retains, and protects your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing Flower Delivery Wimbledon orders from Wimbledon and the surrounding districts. Please read this document carefully to understand your rights and our responsibilities.

What Data We Collect

When you order with Flower Delivery Wimbledon, we collect and process different types of personal data to provide you with our services. The categories of data we collect include:

• Contact Information: Name, address (including delivery address), phone number, and email address.
• Order Details: Order contents, recipient information, card messages, delivery instructions, and preferences.
• Payment Information: Limited payment data (such as payment method) processed securely via our payment processor. We do not store your full payment card details.
• Technical Data: IP address, browser type, device information, and browsing activity on our website collected via cookies and similar technologies.
• Communication Records: Details of your communications with us, including order queries, feedback, and customer support requests.

Lawful Basis for Processing

Under the GDPR, we must have a lawful basis for processing your personal data. We rely on the following legal grounds:

• Performance of a Contract: Most of the personal data we collect is necessary to fulfil your flower order or provide related services.
• Consent: For certain activities such as sending marketing communications, we rely on your explicit consent. You may withdraw your consent at any time.
• Legal Obligation: We may process personal data to comply with legal and regulatory requirements, such as tax and accounting rules.
• Legitimate Interests: We may process data on the basis of our legitimate interests, such as improving our services, preventing fraud, or handling customer feedback, provided these do not override your rights and interests.

How We Use Your Data

We use your personal data for the following purposes:

• Processing and fulfilling your orders, including delivering flowers and managing payments.
• Communicating with you about your order, including order confirmations and updates.
• Responding to queries and resolving customer service issues.
• Improving our website, products, and services through analytics and customer feedback analysis.
• Complying with legal obligations and resolving disputes.
• Sending marketing communications where you have provided consent.

How Long We Retain Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including our legal, accounting, and reporting requirements. Generally, we retain order-related data for up to six years to comply with accounting regulations. Communication records are retained for a maximum of two years after your last interaction with Flower Delivery Wimbledon unless required for ongoing dispute resolution or compliance purposes. Data held for marketing purposes will be retained until you withdraw your consent or unsubscribe.

Data Processors and Third Parties

To deliver our services, we work with trusted data processors who process your personal data on our behalf in accordance with our instructions. We ensure that all processors take appropriate technical and organisational measures to safeguard your data and comply with GDPR requirements. Our processors include:

• Payment Processors: Providers who handle payment transactions securely. We do not store your full payment card details.
• Delivery Partners: Couriers or independent florists engaged to deliver your order.
• IT Service Providers: Companies providing website hosting, technical support, or email services.
• Marketing Service Providers: Third parties we engage for managing email campaigns (only if you have opted in).

We do not sell or rent your data to third parties. Data is transferred outside the UK or European Economic Area only when adequate safeguards are in place and in accordance with GDPR.

How We Protect Your Data

We take your privacy and data security seriously. We have put in place appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration, or loss of your personal data. This includes data encryption, secure servers, restricted access to authorised personnel, and regular data protection training for staff. We continually review and improve our data security practices.

Your Rights Under GDPR

You, as a customer of Flower Delivery Wimbledon, have rights regarding your personal data under GDPR. These include the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Have inaccurate or incomplete data corrected.
• Erasure ("Right to Be Forgotten"): Request deletion of your data when it is no longer necessary for the purposes collected, or where legally permissible.
• Restriction: Request the restriction of processing where you contest the accuracy or legality of our processing.
• Data Portability: Receive your personal data in a commonly used, machine-readable format.
• Object: Object to processing for direct marketing or on grounds relating to your particular situation.
• Withdraw Consent: Where processing is based on your consent, you have the right to withdraw it at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise your rights, please contact us using the details provided on our website or via your usual communications channel with Flower Delivery Wimbledon. We will respond to your request within one month and in accordance with legal requirements.

Children's Privacy

Our services are not directed to individuals under 16 years old. We do not intentionally collect data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements or our data processing practices. Any changes will be posted on our website with the updated date. We encourage customers to review our policy periodically to stay informed about how we protect your data.

Contact Information

If you have any questions, concerns, or would like to exercise your data rights, please use the contact form or details provided on our official Flower Delivery Wimbledon website. Your privacy is important to us, and we are committed to working with you to ensure your data is handled in accordance with legal standards.